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Sub_Urban RIOT is a modern independent apparel brand for those who want something different, and aren’t afraid to stray from the norm. We prefer not to cater to everybody. We like things a little off kilter, a little twisted, and that offer a little social commentary. There’s a little RIOT in all of us. Take some chances, make individual statements, and have fun while you’re at it.
Welcome to the new version of Cali-Casual. Live by your own set of rules. Throw the old ones out, and create your own set. Ditch the car, lose the big box retail, forget the suburbs, discover the subway, ride a bike. Set a new bar for luxury by focusing on how you live your life versus the expensive “things” you acquire. Start a RIOT.