Joie

Since its inception in 2001, JOIE has been one of the most sought after contemporary brands catering to the savvy, fashion minded, modern woman. Understatedly chic, JOIE’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. Be it Paris or California, the JOIE girl enjoys wearing casual, comfortable clothes accented by her travels throughout the world. The Joie concept has always been casual, comfort, and luxury, which is a trifecta applied to every design.