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Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born. BCBGMAXAZRIA is high-octane glamour for the contemporary market. The line offers accessible couture designs, from dramatic sweeping maxi dresses to bandage prom dresses. BCBGMAXAZRIA has become one of America’s leading design houses and a must-have for the sexy and sophisticated woman.